Skelan Physicalle

In the Philippines, it’s not uncommon to see elderly seniors just sitting around, not getting much exercise. With their aching bones and joints, there’s really nothing much to motivate them to get up and move. Skelan, a leading pain reliever for arthritis and joint pain, wasn’t going to take it sitting down.

Introducing Skelan Physicalle, the Anywhere Gym for Seniors.

Skelan identified the top hangout spaces seniors spent time in, and turned them into gym equipment.
How? With the clever use of stickers.
The placement of the stickers and the exercises they would trigger, were carefully planned by Skelan with the help of doctors and physical therapists.

The brand teamed up with various local government units to bring the Anywhere Gyms to more communities in the Philippines while educating thousands of seniors about the importance of staying mobile for their joint health and the benefits of taking Skelan for årthritis and joint pain.

Opening up a world of mobility for seniors everywhere. And getting them to get up and move, without having to go very far.