Jollibee Italy

A beeloved local icon goes global.

In 2018, Jollibee was launching its 1st set of branches in Italy, and had a social media countdown to generate excitement. During my internship at Nuworks Interactive Labs, I illustrated various Italian landmarks for the campaign.

We utilized a hand-drawn style, inspired by travel journals, to symbolize how Jollibee himself was going on a journey too. We produced a series of countdown posts to generate excitement. Each post showed Jollibee passing through iconic Italian landmarks such as the Navigli, Galeria, and the Duomo. Illustrations were hand-drawn and assembled in Adobe Photoshop.