Napabilis ang Bukas
“Napabilis ang bukas, kumatok sa pinto.
Pero kahapon pa lang, handa na ako.
Dahil napabilis man ang bukas, mas mabilis ako.”
– Copy by: Meong Lacao
What happens when tomorrow comes too soon?
“”Napabilis ang Bukas” was a proposed storyboard concept for a sustainability campaign by Globe. I conceptualized, illustrated, and made the color script for this idea.
To convey the feeling of how our tomorrow seems to have hastened during the pandemic’s difficult times, I used a girl literally “sleeping with the fishes”, which is a figure of speech for death.
The copy is integrated creatively into the frames – through the water, clouds, and buildings. Frames illustrated in Procreate, and animated in After Effects.